Comparisons 4 min read

Chatfuel Alternative (2025): When Teams Choose Guzli Instead

This chatfuel alternative guide explains when Chatfuel is a strong fit for WhatsApp automation, and when Guzli is the better option for AI actions, lead capture, and ecommerce workflows.

Guzli Team

Guzli Team

December 18, 2025

Team evaluating WhatsApp automation and support workflows

Chatfuel alternative (2025): when teams choose Guzli instead

Chatfuel is often evaluated for WhatsApp-first automation and messaging flows. Teams start searching for a chatfuel alternative when they want the chatbot to do more than channel automation, especially when support and lead capture are part of the same funnel.

If you are building a broader comparison shortlist, start here:


Quick verdict: Chatfuel alternative

  • Choose Chatfuel if WhatsApp automation is the primary requirement and you want WhatsApp-first flows.
  • Choose a Chatfuel alternative like Guzli if you need an AI chatbot for customer support and lead capture with AI actions across systems.

Want to see actions in a real workflow? Book a demo or see pricing.


Who this is for

  • Teams using WhatsApp as a core channel who also want an AI chatbot for customer support and lead capture
  • Ecommerce teams that want Shopify order lookup and Shopify shopping inside chat
  • SaaS teams that want Stripe subscription management inside chat

Who this is not for

  • Teams that only want WhatsApp broadcast and basic automation
  • Teams that do not need knowledge-driven support answers or action workflows

When Chatfuel is a great fit

Chatfuel is often the right choice when:

  • WhatsApp is the main sales and support channel
  • you want messaging-first automation flows
  • you want a dedicated WhatsApp-centric operating model
Chatfuel WhatsApp automation builder showing flow steps and triggers

When you need a Chatfuel alternative

1) You need AI actions across your systems

If you want the bot to complete workflows, validate these:

  • Shopify order lookup
  • Shopify shopping inside chat
  • Stripe subscription management
  • Calendly and Cal.com scheduling inside chat
Guzli workflow builder showing Shopify order lookup and Stripe subscription actions Scheduling flow inside chat showing Calendly or Cal.com booking

2) You want support plus lead capture in one experience

If your WhatsApp bot only routes and tags, you may miss revenue. An AI chatbot for customer support and lead capture should help you:

  • qualify the user’s intent
  • capture contact details when it makes sense
  • route to a human with context
  • book meetings inside chat

3) You need analytics that ties to outcomes

Ask for reporting on:

  • deflection vs escalation
  • lead capture and meeting booking attribution
  • action completion metrics
Analytics dashboard showing deflection, leads, and actions completed

Pricing: what to screenshot and compare

Use screenshots to anchor the discussion, then model your own usage.

Chatfuel pricing page showing WhatsApp automation tiers Guzli pricing page showing plans and included features

For ROI framing:


Dashboard and analytics (what to verify)

In a demo, ask to see:

  • unanswered questions and knowledge gaps
  • escalation quality and handoff summaries
  • action success rates for Shopify, Stripe, and scheduling
Chatfuel dashboard showing WhatsApp flow performance and conversation reporting Guzli analytics dashboard showing deflection, lead capture, and actions completed

Why Guzli is a strong Chatfuel alternative

Guzli is designed for teams that need WhatsApp support to connect to the rest of the business.

AI actions that complete workflows

Examples:

  • Shopify order lookup
  • Stripe subscription management
  • scheduling inside chat
Guzli workflow builder showing Shopify order lookup and Stripe subscription actions

Lead capture inside support conversations

Capture and qualify without forcing a form-first experience.

Built for customer support and lead capture

The goal is a single experience that resolves issues and creates pipeline.


Migration plan: switch from Chatfuel without breaking WhatsApp flows

  • keep Chatfuel live while you pilot Guzli on one journey (order status, returns, or booking)
  • connect one system first (Shopify or Stripe subscription management)
  • set escalation rules and verify summaries are accurate
  • add lead capture questions only after core support answers are stable
  • route high-intent users to scheduling inside chat (Calendly and Cal.com)
  • expand to more WhatsApp journeys once analytics and actions are stable

Related reading:


FAQs

Is Chatfuel only for WhatsApp?+

Chatfuel is commonly used for WhatsApp-centric automation. If you need broader multi-system workflows and support automation, a Chatfuel alternative can be a better fit.

What should I test in a pilot?+

Test one support flow (policy or troubleshooting) plus one action flow, like Shopify order lookup or Stripe subscription management.

Can I run both tools at the same time?+

Yes. Many teams keep their current automation live while piloting Guzli on one flow or one segment.


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Guzli Team

Guzli Team

The Guzli team is passionate about revolutionizing customer support with AI. We're a group of engineers, designers, and product experts building the future of automated customer interactions.

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